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Promotion & media

Toolkit

How to engage the media

Loads of tools and resources explaining how public health and non-profits can effectively engage with media. 

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Sample News Release

A sample, "fill-in-the-blanks" style news release organizations can adapt and use to gain media attention for their Fall Prevention Month initiatives.

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Poster

A poster advertising Fall Prevention Month. Contains fall prevention messaging targeted to older adults and caregivers. Print yourself.

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Fall Prevention Month Logo Package

English and French logos available. The Fall Prevention Month logo in various sizes, colours and file types.

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Social Media Guide

This guide contains social media accounts of Fall Prevention Month partners, examples of social media messages, and can be used to develop a social media plan for your organization’s activities and events.

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Story from an Older Adult

Beth Gibson was an active and outgoing senior who was enjoying the independence of her golden years prior to a fall.

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Story from a Caregiver

This story describes the perspective of a caregiver to an older adult who has experienced a fall. This story can be used in promotional materials and provided to interested media.

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Guerilla Marketing

High impact visual marketing campaigns. An eye-catching way to raise awareness about fall prevention in a public place.

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